NEX Aero Unveils New Brand Identity

BERLIN, OCTOBER 15, 2024 - NEX Aero, a leader in the development of hydrogen-powered cargo drones, today announced the launch of its new brand identity. The redesigned brand reflects NEX Aero's commitment to innovation, sustainability, and exceptional performance in the air cargo industry. With its advanced vertical take-off and landing capabilities, the aircraft is designed to handle a wide range of applications while achieving zero emissions.

The initiative represents a pivotal step in NEX Aero’s journey to redefine air cargo mobility and shape a cleaner, more efficient future for the industry. The revamped brand identity features a redesigned logo, a new color palette, and refreshed website design that captures the company’s mission and vision.

"We are incredibly excited to introduce our new brand identity to the world," commented Emilia Torres, Head of Product Marketing at NEX Aero. "This rebranding is not merely a cosmetic change; it's a reflection of our growth, our vision, and our unwavering commitment to building a more sustainable future for air cargo.”

Symbolism and design

At the heart of the new brand identity lies a redesigned logo, crafted to embody NEX Aero's core values. The elliptical form of the logo symbolizes the company's steadfast optimism for a future powered by sustainable innovation as it subtly reflects the hydrogen atom, the elemental force driving NEX’s mission. The ellipse also echos the nature of cargo operations, a task characterized by a constant exchange of flow and movement. This fusion of symbolism and design elegantly aligns the brand’s visual language with its technological foundation.

Safety and reliability

Complementing the symbolism and design of the logo is a carefully curated color palette, anchored by the trustworthy NEX Blue. This primary color palette features six distinct shades of blue that evoke the expanse of an open horizon, emblematic of NEX Aero's ambitious objective to reach new heights in aviation while maintaining a steadfast commitment to safety and reliability. The accent colors are characteristic of NEX’s identity, alluding to their innovative spirit by incorporating shades that evoke the standards of safety and reliability that NEX provides.

Logotype

To deepen its connection with the core values and objectives of NEX, the logotype captures the essence of the effortless efficiency that defines the company. The flowing letter forms suggest pathways and airways, representing the seamless connectivity, movement, and forward momentum that NEX consistently delivers.

Design system

The revitalized brand identity holds much more than just a logo and color palette; it also presents a comprehensive design system that enhances every aspect of NEX Aero’s visual expression: dynamism, precision, and optimism. Dynamic layouts are infused with a sense of fluidity and motion, mirroring the seamless, balanced movement of the aircraft. The design system follows standards of precision, reflecting the benchmark of engineering excellence that guides NEX Aero products. The brand's visual language exudes a sense of hope and possibility, an optimism inspired by the belief that hydrogen-powered technology is the gateway for a brighter future for aviation.

NEX Aero collaborated with Stitzlein Studio, whose talented team and creative vision were instrumental in bringing the new brand identity to life.